Privacy Policy

ImpactMatters ("us", "we", or "our") operates (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected
Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Cookies and Usage Data
Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

ImpactMatters uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

ImpactMatters will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

ImpactMatters may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of ImpactMatters Inc.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Tips for nonprofits See another tip
Fixed vs. marginal costs

Fixed costs don't increase when you expand your program. For example, you won't hire a second executive director if you win a big grant. Marginal costs expand with each new participant, site and so on.

When analyzing your costs, both are good to keep in mind. However, marginal costs are usually more important. You have to pay your fixed costs regardless. But how you choose to implement your program effects marginal costs. Is your counseling going to be more or less extensive? Is the travel voucher for $50 or $100?

Comparing marginal costs of a program to the outcomes that program generates tells you whether it is a good use of your precious resources.


A program is cost-effective if it is achieving high impact relative to alternative uses of its resources.

Imagine you are designing training. One option is to have a weeklong, onsite meeting. A second is to hold virtual training sessions. The onsite meeting may be more effective - but it will also be substantially more expensive. Analyzing cost-effectiveness allows you to determine if it is "worth it".

How do you analyze cost-effectiveness? Simple: divide cost by impact. For example: A program graduates an additional 10 students (net of counterfactual) at a cost of $10,000. The cost-effectiveness of the program is ($10,000 / 10 graduations) = $1,000 per additional graduation.

Survey attrition

"Attrition" is when some people stop responding to a survey. People who stop responding might have different outcomes from the people you do survey, leading you to overestimate impact (or, less commonly, underestimate).

For example, a permanent housing program may survey participants one year after the program ended. The people who lost housing don't have an address, so you might not be able to collect data on them.


The counterfactual is a hypothetical: what would have happened if we had made a different choice? The answer is: lots of things. By comparing what would have happened if we didn't make the choice (counterfactual) with what actually happened we can determine what our choice (for instance, to run a program) accomplished.

This is a fancy way of saying whether we caused a change or whether it is attributable to us. This is crucial to know because it tells us whether we should make the same choice in the future.

Funding is scarce: should we expand our program or find a different model that causes the lives of the people we serve to improve?


Outcome metrics are the direct measures of the success of a program in achieving its mission. Consider a program to reduce childhood mortality that provides free vaccinations to children in a rural area with poor medical infrastructure. The program might track the number of children treated, and the incidence of preventable childhood illnesses in the area it serves.

The first is an intermediate outcome. It captures progress toward achieving a primary outcome. The second is a primary outcome. It indicates the program’s success.

Outputs vs. Outcomes

Outputs track delivery of a treatment (for example, 10 trainees participated in job training). In contrast, outcomes reflect success toward a philanthropic mission.

One way to distinguish outputs from outcomes to assess whether the variable is valuable in its own right or, instead, a means to an end. Some outputs – like meals served – can be in and of themselves valuable (as well as a mean to ends like budget relief and improved health status).

Other outputs are solely a means to an end; for example, 700 children taught with new curriculum. Most observers including the nonprofits themselves would not consider switching to a new curriculum "good" unless doing so engendered some desired changed. In this case, implementing the new curriculum might have been a step toward achieving an outcome but not valuable in and of itself.


Here are six tips for defining good outcome metrics:

  1. Ensure the quantity is clear and explicit. “A case of malaria treated” is better than “reduced malaria”.
  2. Avoid statistical terms or jargon.
  3. Present outcomes on a per person or per animal basis where possible. “One live saved” is easier to interpret than “a five percentage point reduction in mortality”.
  4. Limit one change per metric. Avoid composite metrics such as “psychosocial wellbeing”.
  5. Make sure the metric means the same thing each time it is collected. Use standardized scales and checklists.
Discounting of future benefits

Some benefits happen immediately and some happen in the future. In general, social scientists assume that a $1 benefit received in a year is worth less than a $1 benefit received today. And a cost of $1 incurred in a year is also worth less than a cost of $1 incurred today.

Here’s the intuition. Consider you have the choice to receive a check for $1,000 today or one in a year. All else equal, you would choose to get the check today - because you can spend it on something pressing or invest it and generate a return. In other words, although the benefits are the same on paper, you discount the benefit you can only use in the future. Cost-effectiveness analysis captures this in the form of a discount rate, which is typically set at 5%. This means we would value that same $1,000 payment in a year at $950 today.

Third-Party and Other Effects

Third-party effects, also known as externalities, are costs or benefits borne by non-participating individuals. For example, a job training program might benefit participants but harm non-participants by creating short-run competition for available positions and by reducing wage growth in the long run.

Externalities can be difficult to measure. However, it’s important to keep them in mind when designing and evaluating programs, as sometimes they can be substantial.